American Express Co. today announced that it is launching a national advertising campaign to promote Blue Cash, an extension of Blue, its chip card. Blue Cash card holders can receive up to a 5% cash rebate on purchases, and the advertising campaign is to make sure prospective cardholders know about it ew York-based AmEx will air four different 15- and 30-second commercials on cable and broadcast television. The campaign's highlight will be a free concert by Sting at Chicago's Grant Park on Oct. 2. The concert, "Sting Live at the Blue 5," will be promoted on radio and the Internet, AmEx said in a news release. The actual cost of the campaign was not disclosed.
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